The main component of working with Adora Beauty Supply has been the e-commerce website for their store. By having a catalogue of more than 5,000 products, organization and categorizing is paramount. In the early stages of the process, a lot of time went into learning about the products the store carries and how they can be organized efficiently so customers could easily find them.
This categorization and organization method was then applied to each of the existing products and to any new ones being added, as the store has a high rotation of seasonal collections. This also led to Product Photography services for the products that didn’t have or required a better photo on their listings.
Email Marketing has been used to promote sales by notifying clients of upcoming sales or discount codes.